Matt Cabaniss
I’m a devoted dad with a passion for music of nearly all genres, and the beach is my ultimate sanctuary. I enjoy surfing, snowboarding, and a variety of other sports. As a long-time fan of the Baltimore Orioles and Washington Commanders, I like to think my loyalty runs deep—even when it’s tested.
While these personal interests add some color to who I am, the focus of this site is to highlight my professional expertise.
I’m a career marketing professional with extensive experience in new business development and serving as a primary liaison with clients. Building strong relationships and identifying strategic opportunities have been key to driving growth for both my clients and the organizations I’ve been a part of. My strengths in communication, strategy, leadership, and creativity allow me to deliver impactful solutions tailored to the unique needs of each client.
Throughout my career, I’ve honed these abilities to excel as both a business leader and a marketing and communications expert, ensuring long-term success and meaningful results.
Core Competencies
Communication
Effective communication is critical for all aspects of business. Whether clarifying a new strategy for internal teams or developing sales and marketing resources to bring a product to market, a clear, precise, and professional message is a necessity. I have sharpened these skills over time, and my ability to communicate verbally and in writing is a core strength.
Strategy
I approach every business initiative with a strategic mindset–no matter how large or small the project. My process begins with identifying the primary goals and objectives and analyzing strengths, weaknesses, opportunities, and threats. A concise, strategic plan plays a pivotal role in overcoming obstacles and capitalizing on opportunities.
Leadership
Above all else, I believe in leading by example. My philosophy is to build great teams and empower individuals to produce great work and be accountable for it. One key to my management success is the ability to adjust responsibilitites to capitalize on team members’ strengths and mitigate their weaknesses. This has helped me to consistently develop and nurture cohesive, collaborative team environments.
Creativity
I have always been a creative-minded person. I began my career as a graphic designer, before eventually growing into a role managing strategic marketing initiatives. I have spent my entire career leading the in-house creative process and working with various ad agencies and freelance designers to produce dynamic, award-winning campaigns and collateral.
References
You’d be hard pressed to find somebody with more real estate marketing experience than Matt. With over 20 years under his belt, Matt is an incredibly well rounded marketing leader with a knack for talent and team building.
Matt also has a rare mix of branding and performance marketing expertise. Any executive would appreciate his ability to communicate the value of technical digital marketing strategies in a clear and concise context.
Neil Welsh—CEO at Silverback Strategies
I’ve worked with Matt for close to 20 years and he has always been transparent, professional, and mindful of being respectful while also making the best business decisions for his department.
Matt is very easy to work with and progressive regarding business operations and the many technical ways to market to targeted audiences in the multifamily and hospitality industries. I’m proud to call Matt my friend and to have the privilege to continue to work with him professionally.
Joe Summers—Chief Revenue Officer at PrintWithMe
Questions?
If you would like additional information, please feel free to reach out. I would love to connect with you.
Matt Cabaniss 